With the strategic plan completed, the branding and marketing work can begin to take place.

Branding is not just an exercise in new logo letterhead. A strong school brand is founded in quality programs that are relevant to student needs. It is communicated through a sterling reputation that includes real social interaction in the sales process. And it always lands on the WIIFM factor - for students, parents, funding sources and alumni - What's In It For Me?

Once you are on the radar - stay there. We can design an integrated marketing program that leverages all the right tools in a strong media mix - key messages tailored to each constituency, campaign themes, graphic imagery, templates for printed materials, web design, and importantly, how to leverage new "social media" by motivating grass roots conversations - among students, the old media, everyone - on their phones, computers and PDAs.